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Accessibility – A business case

A person sat at a desk wearing headphones facing towards a computer screen showing a blurred screen

Investing in digital accessibility is not only the right thing to do but also a smart business decision. Organisations that prioritise accessibility can reach a larger audience, improve their brand reputation, and enhance the overall user experience. Accessibility promotes innovation, expands market opportunities, and contributes to a more inclusive digital space.

Organizations that embrace accessibility often see increased engagement from users with disabilities, which can lead to higher customer satisfaction and loyalty. Studies show that accessible websites tend to rank better on search engines and offer a smoother experience for all users, ultimately driving better business outcomes.

Looking ahead, organisations that champion accessibility will be better positioned for long-term success as inclusive design becomes an essential part of the digital landscape.

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